laptop location clock calendar

Arts Business Academy

Jun
26
2017
Mon 6:00 PM to 8:00 PM

**6/2/17 Update - This workshop series is currently full.** The Arts Business Academy will teach sound principles, which will inform and inspire successful creative businesses. The six-week professional development training program for artists and the personnel of arts organizations will provide the skills and confidence to meet for profit and non-profit business challenges.

Classes will be held one night a week and will be taught by area arts professionals and business leaders. The arts entrepreneurship program will also provide networking support and mentorship opportunities, connecting emerging artists with seasoned professionals in each artistic genre. Classes will include St. Petersburg Area Chamber of Commerce, City of St. Petersburg and other arts organization service information. June 5, Session 1 Defining Your Goal - Developing Your Brand • Who are you as an artist, administrator, performer, and as a businessperson? • If you make this choice, how will it serve you three months from now? One year from now? • What is your brand or your non-profit’s brand -- your promise to deliver on your business image? • Develop marketing overview, positioning statement, elevator speech, tag line, and key messages. • Develop your Artist’s Statement and Bio. or your organization’s mission • What is a mission and vision statement. June 12, Session 2 Financial Tips for Your Small Business • Banking responsibilities • Intro to financial responsibilities; QuickBooks and other options • How can managing your finances help your business? • What are some common practices, rules and tools to help you manage your business finances? • How can these tools help you start and grow your business? June 19, Session 3 Raising Funds - Grant Writing 101 • How Development Works, Research, Grantwriting, Individual Artist resources June 26, Session 4 Social Media & Marketing • Attract more collectors, gallery dealers, and museum curators through marketing your art. • Exposure = Success! However, Output does not equal Outcomes. • Blasting out to everyone is not targeting your sales market. • Harness the power of social media sites! Learn how to effectively use Facebook, Twitter, Pinterest, and other sites to promote your work. • Traditional and new marketing methods with specific examples of creative and unusual ways to market. • How to identify your target customer, build your collector


Fee: $ 100.00

Phone: (727) 893-7146

Location

The Greenhouse
440 2nd Avenue North St. Petersburg, Florida 33701

Want to know about our upcoming events, success stories and stay connected? Subscribe to our newsletter.

Site Content © 2024, The Greenhouse
  • 727.893.7146
  • Fax 727.551.3360
  • 440 Second Ave. N
  • St. Pete, FL 33701