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Arts Business Academy - Defining Your Goal - Developing Your Brand

Mon 6:00 PM to 8:00 PM

St. Petersburg Arts Alliance will present a six-week program of professional development training sessions, providing artists and personnel of arts organizations the skills and confidence to meet business challenges. Session topics will include: Defining Your Self as a Creative Business, Developing Your Brand, Media and Promotion, Social Media and Marketing, Legal and Business Basics, and Practical Business Tools and Raising Funds. The classes will help fine artists, musicians, writers and non-profit administrators prepare for careers in the arts and arts organizations.

**Registration for the entire academy and pre-payment prior to the first session on Monday, June 4th is required to attend this series. No walk-ins.** Classes will be on Monday nights, and will be taught by area arts professionals and business leaders. The arts entrepreneurship program will also provide networking support and mentorship opportunities, connecting emerging artists with seasoned professionals in each artistic genre. Classes will include St. Petersburg Area Chamber of Commerce, City of St. Petersburg and other arts organization service information. June 4, Session 1 Defining Your Goal - Developing Your Brand • Who are you as an artist, administrator, performer, and as a businessperson? • If you make this choice, how will it serve you three months from now? One year from now? • What is your brand or your non-profit’s brand -- your promise to deliver on your business image? • Develop marketing overview, positioning statement, elevator speech, tag line, and key messages. • Develop your Artist’s Statement and Bio. or your organization’s mission • What is a mission and vision statement. June 11, Session 2 Financial Tips for Your Small Business • Banking responsibilities • Intro to financial responsibilities; QuickBooks and other options • How can managing your finances help your business? • What are some common practices, rules and tools to help you manage your business finances? • How can these tools help you start and grow your business? June 18, Session 3 Social Media & Marketing • Attract more collectors, gallery dealers, and museum curators through marketing your art. • Exposure = Success! However, Output does not equal Outcomes. • Blasting out to everyone is not targeting your sales market. • Harness the power of social media sites! Learn how to effectively use Facebook, Twitter, Pinterest, and other sites to promote your work. • Traditional and new marketing methods with specific examples of creative and unusual ways to market. • How to identify your target customer, build your collector base, shape your message, plan a marketing calendar, get publicity, and design effective email marketing campaigns. • Create an effective website that is inviting to the reader, shows artwork beautifully, and contains certain elements that invite sales • Steps to create a website that makes marketing and sales much more effective. June 25, Session 4 Raising Funds - Grant Writing 101 How Development Works, Research, Grant Writing, • Research grant opportunities for non-profits & individuals • Interpreting fit and writing targeted grant proposals • How to approach funders • Writing goals, objective, outcomes and a program narrative • Planning program evaluations for outcome narratives • Writing Letters of Inquiry (LOI), proposals and applications July 9, Session 5 Simple Steps to Protect your Creative Expression and the Consequences for Failure to Do So • Protect your intellectual property: Intellectual property clearance, licensing, prosecution and enforcement, including: trademark and copyright registration, website development, enforcing copyright and trademark rights through litigation and administrative proceedings, filing and responding to internet domain name dispute complaints, trade secret protection and litigation. July 16, Session 6 Advertising, Sales, Marketing, Media • Communicate with your customers and increase sales through low-cost, effective communication. Facebook does not equal sales • Relationship selling, story telling, visuals, signage • Turn your business card into a relationship. • Writing and distributing media releases, images, media pitches, and media list. • Pricing for Profit: Incorrectly pricing your work can bankrupt your business.

Fee: $ 100.00

Phone: (727) 518-5148


The Greenhouse (ABA)
1st Floor Training Room
440 2nd Avenue North St. Petersburg, Florida 33701

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  • 727.893.7146
  • Fax 727.551.3360
  • 440 Second Ave. N
  • St. Pete, FL 33701