The Arts Alliance presents their annual summer Arts Business Academy. Sessions will help emerging and professional artists in all arts areas develop their professional expertise. The program is a tenet of the Arts Alliance’s strategy to support small business enterprise development in the creative sector -- which supports economic development. Individual artists and those who work in arts businesses, for-profit and non-profit will learn the skills required to build and work in successful arts business. Board members will find that the Academy’s topics will improve their abilities to represent their organization. This summer, the Academy will collaborate with St. Petersburg College and The Greenhouse. Classes will be on Monday nights, 6-8 p.m., at The Greenhouse. Class size is limited to 20 people. Sessions are taught by area arts professionals and business leaders. The cost of the six-week Arts Business Academy is $199 for all sessions. **Register here if you want to attend the entire series. Series registration will close on 6/3/19**. Limited scholarships are available. Individual sessions are open for registration and cost $35. If you would like to attend individual sessions, please visit the event pages for the topics below and register in those areas when open on May 27, 2019.
Co-Sponsor(s): St. Petersburg College and The Greenhouse
June 3, Session 1 Defining Your Goal - Developing Your Brand. What is your elevator speech? • Who are you as an artist, administrator, performer, businessperson, leader? • What is your business brand -- your brand promise to deliver on your business image? • Review Mission and Vision • Develop marketing overview, positioning statement, elevator speech, tag line, and key messages June 10, Session 2 Raising Funds - Grant Writing 101 AND Artist Awards • How Development Works • Where to research grant opportunities for non-profits & individuals • Interpreting fit and writing targeted grant proposals • How to approach funders • Writing goals, objective, outcomes and a program narrative • Planning program evaluations for outcome narratives • Writing Letters of Inquiry (LOI), proposals and applications June 17, Session 3 Social Media & Marketing • Harness the power of social media sites! Effectively use Facebook, Twitter, and other sites to promote your work • Attract more ticket buyers, collectors, gallery dealers, and museum curators • Traditional and new marketing methods • Identify your target customer, build your collector base, shape your message, plan a marketing calendar and get publicity • Design effective email marketing campaigns June 24, Session 4 Pricing Art to Sell & Financial Tips for Your Small Business • Artists - Pricing your own art visual, fine art to sell • Gallery – pricing to sell • Intro to financial responsibilities; QuickBooks and other options • How can managing your finances help your business? • What are some common practices, rules and tools to help you manage your business finances? • How can these tools help you start and grow your business? July 1, Session 5 Advertising, Sales, Marketing, Media, Publicity and Promotion • Media Releases -- It seems simple, but why so many fail • Communicate with your customers and increase sales through low-cost, effective communication. Facebook does not equal sales • Relationship selling, storytelling, visuals, signage • Writing and distributing media releases, images and media pitches • Develop a media list. The Arts Alliance will provide their list to the attendees. July 8, Session 6 Simple steps to protect your creative expression and the consequences for failure to do so • Protect your intellectual property: Intellectual property clearance, licensing, prosecution and enforcement • Trademark and copyright registration, website development • Enforcing copyright and trademark rights through litigation and administrative proceedings filing and responding to internet domain name dispute complaints **Registration and pre-payment are required to attend this series. No walk-ins.**
Fee: $ 199.00