Email Copyrighting Essentials

Learn how to write compelling emails that engage and convert customers. • Identify the 3 main types of marketing emails • Send the right type of email for a particular marketing message • Employ best practices to meet your business goals with your emails • Create compelling calls to action in your emails • ...and more Although email marketing has the highest return on investment (ROI) of all marketing channels, businesses struggle to provide enough value in their emails to make their readers want to take action. This workshop will review strategies and tactics to create a successful email copyright to encourage your readers to open, read and take actionable steps that ultimately improve your sales and client base.

Speaker(s): Audra Carpenter, SCORE

***Thank you for registering for Greenhouse workshops! We are evaluating our workshop confirmation and participation process to improve the overall training experience for our workshop attendees and volunteer presenters. To improve the planning of workshops, scheduling of our volunteer presenters and delivery of workshops, a “no show” policy and participation guidelines will be enacted after October 1, 2019. If you are unable to attend a workshop, PLEASE be sure to call 727-893-7767 or email ondria.mcdonald@stpete.org by 9:00 a.m. on the day of the workshop to cancel your registration.

Fee: No Cost