PLEASE NOTE: The Greenhouse is going HYBRID for this workshop session! You are registering to attend IN-PERSON at The Greenhouse office.
If you would like to attend the live session VIRTUALLY, please REGISTER HERE instead.
New product development covers the process of bringing a new product to market, renewing an existing product or introducing a product in a new market. This workshop will cover such topics as: marketplace expectations, market size considerations, product concepts, concept testing & selection, establish requirements, prototype build, customer acceptance, and adjusting to market feedback.
Walter McCracken, PhD, SCORE
Fee: No Cost