PLEASE NOTE: This workshop is VIRTUAL only! You are registering to attend VIRTUALLY .

Get your marketing 'Ship-Shape' for some rough waters ahead:

AI, supply chain disruption, tariffs, consumer confidence, shutdowns, layoffs and the new 'K' economy: all are creating rather choppy economic 'waters' for small business owners. Combined with the over saturation of social media, it's critical for owners to have a good sense of direction AND what's ahead. This 75-minute workshop will get your marketing 'ship-shape' by focusing and perhaps refocusing your marketing investments and activities for the coming year.

1. Refine your business from your customer's perspective. What's your differentiation and is it important to them? It's not what you said, it's what's in THEIR head (about what they need / want.) How do you stand out from your competition?

2. Who needs to hear it? Are you targeting decision makers - or perhaps in a slower economy, the gatekeepers? Are you selling your product or their solution?

3. How do you tell them - 5 to 12 times - before you make that sale